Privacy Policy

Effective Date: 01/01/2025

Last Updated: 16/04/2025

1. Who We Are

This Privacy Policy describes how we collect, use, and protect your personal information.

Company: Lake45 di Sonny Cavalletto

Address: Via 4 Novembre, 15 – 22016 Tremezzina (Como), Italy

Email: info@lake45.it

We are the Data Controller of your personal data.

2. What Data We Collect

When you interact with our website or book a service, we may collect the following personal information:

• First and last name
• Email address
• Phone number
• Billing address
• Booking preferences (tour type, date, time)

We do not collect or request any special categories of data (e.g. health, biometric, religious).

3. Why We Collect Your Data

• To manage bookings and appointments (via Acuity Scheduling)
• To send booking confirmations, reminders, and post-experience emails
• To process payments securely (via Stripe and PayPal)
• To improve our services through analytics
• To comply with legal obligations

4. Legal Basis for Processing

• Contractual necessity
• Legal obligations
• Legitimate interest
• Consent, where required (e.g. for marketing emails)

5. Who We Share Data With

• Acuity Scheduling: Booking and scheduling
• Stripe & PayPal: Payment processing
• Mailchimp: Email communication
• Google Analytics: Site usage tracking
• Meta Pixel: Marketing performance
• Webflow: Website hosting & CMS
• Google Workspace: Email & business ops
• Notion: Internal planning

6. Cookies and Tracking

We use cookies and similar technologies for:

• Website functionality
• Analytics (Google Analytics)
• Marketing tracking (Meta Pixel)

You can manage or disable cookies through your browser settings.

7. Data Retention

We retain your data only as long as necessary for the purposes it was collected:

• Booking and payment data: up to 24 months
• Legal/financial data: up to 10 years

You may request deletion of your data at any time.

8. Your Rights (GDPR)

As a data subject under EU GDPR, you have the right to:

• Access your data
• Correct or update your data
• Delete your data
• Restrict or object to processing
• Receive a copy (data portability)
• Lodge a complaint with a supervisory authority

To exercise your rights, contact us at info@lake45.it

9. Data Security

We take appropriate technical and organizational measures to protect your personal data. This includes encryption, secure servers, and access controls.

10. International Data Transfers

Some of our service providers may store data outside the EU. We ensure protection through:

• EU adequacy decisions
• Standard contractual clauses (SCC)
• Other appropriate safeguards

11. Changes to This Policy

We may update this Privacy Policy. Changes will be published on this page with a new “Last Updated” date.

12. Contact

Lake45 di Sonny Cavalletto
Via 4 Novembre, 15 – 22016 Tremezzina (Como), Italy
info@lake45.it